Message match is when the landing page a prospect sees closely matches the ad that got them to click.
Companies like Moz and Unbounce have found that message match can increase conversion rates by up to 200%.
Poor message match is an epidemic in online advertising. If you're not doing it, you're losing money.
Firstly, ignorance. Secondly, for those who see the importance, it still takes a lot of effort to do it right.
Currently, marketers use landing page builders like Unbounce and Instapage to create broadly targeted landing pages for different ad campaigns.
However, almost no one maximises their conversion rates by creating a landing page for every single ad - it just takes too long using the normal tools.
Mimetical automatically identifies the components of every one of your Facebook ads and inserts them in the right places on your landing pages.
It used to take days of work to message match all of your landing pages, now it takes five minutes.